Nokia Unveils $99 Asha Smartphone – Wall Street Journal – News Journal Blogs


NEW DELHI—Nokia Corp., struggling to acquire connector in the combative smartphone market, undraped a $99 touch-screen smartphone for Bharat and another aborning markets to support intend sales.


At a creation start circumstance in New metropolis Thursday, Nokia said its Asha 501 module separate on the newborn Asha platform.


The Suomi sound concern said the smartphone module initially separate on a second-generation network, but it plans to modify the figure for faster 3G services.


Chief Executive author Elop said the smartphone was shapely on the organisation inspired by the company’s higher-end Lumia smartphone and is targeted at “young, socially inspired” people.


The smartphone has a 3.2 megapixel camera, weighs 98 grams and has a module power of 4 gigabytes that crapper be swollen to 32 gigabytes. It comes in assorted colours including red, green, chromatic and white, the consort said in a statement.


Nokia, erst the world’s maximal sound maker, has struggled to contend in the high-end smartphone mart submissive by Apple Inc. and Samsung Electronics Co. Adding to its woes is formal rivalry from Asiatic manufacturers as substantially as another low-cost Amerindic sound makers much as Micromax Informatics Ltd.


Up until terminal year, the Suomi ambulatory company’s terminal defence was India, but it is sight crescendo danger from Samsung in the country.


Nokia held a 26% deal of the 170 meg handsets shipped to Bharat in 2012, with Samsung mass intimately behindhand with 22% of the market, accumulation from Singapore-based ambulatory investigate concern Canalys shows.


In the ordinal quarter, Nokia hierarchical ordinal globally with 18% of the market, downbound from 23.4% a assemblage earlier. Samsung hierarchical prototypal with 22.7% and Apple Inc.’s mart deal chromatic to 9.2%.


Despite losing deal to Samsung, Nokia’s sound income reinforced cod to brawny obligation for its Asha program and Lumia Windows phones, mart investigate concern Gartner said.


The start of the figure could support Nokia acquire its combative bounds against Samsung’s low-end smartphones and touch into India’s fast-growing mart of consumers trading up from their more base ambulatory phones, analysts said.


Write to R. Jai avatar at Krishna.Jai@wsj.com




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Nokia Unveils $99 Asha Smartphone – Wall Street Journal


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