Lego Apologizes for Cat-Calling Sticker – Yahoo! Music (blog) – News Searching Blogs


Talk most protecting your Lego-cy.


Not daylong ago, Josh Stearns, a ascendant of digit teen sons undergo in Hesperian Massachusetts, posted photos of a ordered of LEGO stickers on his Tumblr account. Stearns, who had meet begun introducing the “diminutive antiquity blocks” to his 4-year-old son, was shocked by the ikon of a hard-hatted cerebration miss gesture at an belief passersby, outcry “HEY BABE!”


“I was so frustrated to wager the sort related with a creation that normalized street vexation and cat-calling,” he wrote.


The cyberspace chattered. Bloggers weighed in; grouping began bill negative reviews of the creation on Amazon, as The Consumerist noted. “It was so undignified that they would be swing this discover there for kids,” Stearns, 35, told ABC News.


LEGO took note; terminal hebdomad Stearns logged onto his machine and institute an telecommunicate from Charlotte Simonsen, grownup administrator at LEGOs joint subject duty in Denmark. Simonsen explained that the stickers had been licensed by a consort titled Creative Imagination, and had been interrupted in the season of 2010. Creative Imagination stopped dealings in Dec of 2012.


She added that LEGOs typically uses nutriment “to transmit the toy experience.” “We are compassionate that you were compassionate with the artefact a mini-figure was portrayed here,” she wrote.


Stearns was unmoved. “Clearly, a aggregation of grouping didn’t wager the nutriment here,” he said.


He wrote Simonsen questions most LEGO licensing guidelines and how the creation had prefabricated it finished their analyse impact in the prototypal place. And to his surprise, he conventional a salutation from Andrea Ryder, the nous of the LEGO Outbound Licensing Department.


“I am genuinely compassionate that you had a perverse undergo with digit of our products,” Ryder wrote, adding that the creation was no individual acquirable and that “we would not okay much a creation again.”


While Ryder did not expose specifics of LEGOs licensing guidelines, she told Stearns that the consort tries to attain trusty every its licensing deals are “fully allied with the LEGO values.” “We opt our partners rattling carefully” she went on to say, adding that it crapper verify more than digit eld in some cases, and that LEGO expects their licensees to “live up to the maximal standards.” (Stearns posted her whole salutation here).


“I was bright to wager they saw the rigor of this,” he said. But he spinous out, “It wasn’t their initial response.”


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Lego Apologizes for Cat-Calling Sticker – Yahoo! Music (blog)


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