EA Opening New Los Angeles Game Studio – Wall Street Journal – News Journal Blogs

Electronic Arts Inc.,

concern soured announcing it revilement 10% of its men to revilement costs, is finance in a newborn Los Angeles flat for its Stockholm-based DICE mettlesome developer with the content of poaching talent from rivals aforementioned Activision Blizzard Inc.

The DICE unit, purchased by EA in the region of the terminal decade, module be a key tooth in the creation of a newborn program of Star Wars videogames. Walt Disney Co.

declared terminal hebdomad that it enlisted EA to attain Star Wars games weeks after approaching its LucasArts games division.

DICE, also famous as Digital Illusions Creative Entertainment, has historically worked from Stockholm, where it started dealings in 1992 by creating a mettlesome mettlesome that achieved a faith following. From there, it shapely its smasher Battlefield games and became a grace in the EA portfolio of assets.

“Battlefield 3,” for instance, oversubscribed 17 meg copies and collected a client humble of 3.5 million, and “Battlefield 4″ module be free this fall. DICE and another EA developers, Visceral Games and BioWare, module display Star Wars.

DICE specializes in first-person expert games where the contestant is presented a first-person persona in the action on the screen. In “Battlefield 3,” for instance, the contestant takes a persona as a shirker geared in a realistic effort with another players who are online and activity the persona of soldiers from anti factions.

As DICE begins the initial phases of sketching discover ideas for a newborn Star Wars game, it is in the impact of inaugural a Los Angeles duty this period to support with recruiting talent, General Manager Karl-Magnus Troedsson said in an discourse at the Stockholm office.

“There is an extremity talent bet over that we poverty a conception of,” he said. “It’s no info that our important competitor is there,” referring to Activision’s Infinity environmentalist and Treyarch operations, which ingest Southern Calif. studios to impact on the favourite disposition of Duty mettlesome that outsells Battlefield.

While not divulging limited numbers, Mr. Troedsson said the DICE flat represents a momentous assets with plans to add 60 staffers by the modify of 2013. He said the concern is hunting to add the prizewinning talent in the playing for the venture, and that DICE needs to modify its wings mass the success of the Battlefield franchise.

The newborn DICE flat comes on the heels of thickened actions condemned to thin downbound the wider EA operation. About 900 of the company’s 9,000 employees fresh were revilement in visit to attain a 20% operative margin.

Mr. Troedsson said DICE module strain to reassert its Germanic impact environment, where managers are famous to attain decisions by consensus and employees are afforded daylong paternal leaves to tending for children.

DICE also expects that the possibleness to impact on the incoming Star Wars games draw talent from competition firms. “People stood up and cheered, when I declared that we were employed on Star Wars,” he said, indicating the aforementioned chronicle could be utilised in recruiting.

He said creators of the newborn Star Wars mettlesome are hunting at either creating an all newborn undergo or piggybacking on an senior Star Wars mettlesome series.

Mr. Troedsson, who describes himself as a aroused gamer with an welfare in motorcycles, said he is a follower of artist Star Wars games. “For me it’s a boys imagine become to life, I’ve grown up with Star Wars.”

The newborn flat unsealed its doors recently, and has brought in whatever EA employees who worked on the Medal of Honor series, as substantially as right talent.

Write to Jens Hansegard at jens.hansegard@dowjones.com

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Snowmen at Luigi's_Montoni's Luigi's Pizza in Akron Ohio is legendary. It is the inspiration for Montoni's Pizza in the Funky Winkerbean comic strip. This was but one of their Holiday Window displays. The art glass Snowmen are old friends to customers.

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EA Opening New Los Angeles Game Studio – Wall Street Journal

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