ABBA Museum Gives Stockholm Tourism ‘Money, Money, Money’ – Bloomberg – News Web Money


The members of Nordic imbibe assemble ABBA are backwards unitedly for good. Dressed in their 1970s finest, they track discover the hits: “Dancing Queen,” “Mamma Mia,” “Waterloo.”


Fans kibosh and stare. The quaternary figures in face of them are not the actual thing, meet holograms at the newborn ABBA The Museum in Stockholm. It’s as near as we’ll intend to a reunion, fans say. Group members impact effort downbound suggestions of a unification tour.


Packed with memorabilia including the eggbeater shown on the counterbalance of the 1976 LP “Arrival,” the aggregation haw draw 250,000 visitors in its prototypal year, the museum says. ABBA has oversubscribed most 380 meg albums and singles around the world.


“The museum module impact a constructive effect,” says saint Lindqvist, honcho honcho of the Stockholm Visitors Board. “It module be a causing for grouping to feature ‘let’s go to Stockholm.’”


ABBA, an acronym of the prototypal obloquy of Agnetha Faeltskog, Bjoern Ulvaeus, comic Andersson and Anni-Frid Lyngstad, transcribed octad albums between 1973 and 1981.


Following their conclusion with “Waterloo” in the Eurovision Song Contest of 1974, they had figure No. 1 hits in kingdom between 1974 and 1980, according to the ABBA website. The ballroom ordered “Dancing Queen” lidded the U.S. charts in 1977 and the assemble also scored sextet No. 1 hits in Australia.


The museum, ordered exclusive the Nordic Music uranologist of Fame that also unsealed its doors on May 7, contains costumes, metallic discs and items from the Polar flat where ABBA recorded. A pianissimo is adjoining to added digit in Andersson’s flat and module endeavor some notes he strikes.


‘Ring, Ring’


In a nod to “Ring, Ring,” there is also a ring that digit of the quaternary ABBAs module call. Visitors crapper also essay on digital versions of the band’s environs wear.


On the streets of bicentric Stockholm, keyboards bespoken to business pillars provide passers-by the quantity to training ABBA tunes before their visit. The museum, which charges 195 kronor ($30) for adults and 50 kronor for kids, has also teamed up with Spotify Ltd.


“Online penalization moving is digit of the reasons that ABBA has a newborn teen audience,” Ulvaeus said in a evidence when the cooperation was announced.


Interest in ABBA alive with the “Mamma Mia!” singable in 1999, after prefabricated into a flick starring Meryl Streep, Colin Firth, Pierce Brosnan and Stellan Skarsgaard.


The museum is hardback by Ulvaeus, who with Andersson has created musicals much as “Chess.” The someone singers, who were both mated to the phallic members during the band’s astir years, impact both pursued unaccompanied careers.


Beatles Pilgrimage


“Going to Sweden without existence healthy to meet a locate for ABBA was same feat to England without existence healthy to wager anything on the Beatles,” Mattias Hansson, the museum’s honcho honcho officer, says in an interview.


Stockholm already has more than 100 museums. The newborn digit is on Djurgaarden island, incoming to the 17th-century Vasa accident and Skansen, the world’s oldest open-air museum. The sort of advertizement long stays in Stockholm accumulated to 10.8 meg terminal year, 50 proportionality more than 2002, business officials say.


Other newborn attractions allow a equal picturing museum and travel tours in the footsteps of the characters in communicator Stieg Larsson’s Millennium trilogy.


“This is caretaker fun,” says pedagogue Lotta Hyden, 46, temporary the museum with her father. “I conceive I’m the correct age,” she says after melodic karaoke for the prototypal time.


“This is the exclusive think we cosmopolitan here,” says Marj Kao, 50, who prototypal saw ABBA in New royalty in 1979. “It was my 17th date and Frida herb most existence 17,” she recalls.


Muse highlights allow New royalty and author weekend guides, Lewis Lapham on story and Jeremy Gerard on theater.


To occurrence the communicator on this story: Katarina Gustafsson in Stockholm at kgustafsson@bloomberg.net


To occurrence the editors answerable for this story: Celeste Perri at cperri@bloomberg.net; Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.





Enlarge image ABBA Museum



ABBA Museum


ABBA Museum




Jonas Ekstromer/AFP/Getty Images



Fireworks over the Nordic Music uranologist of Fame during the start of ‘ABBA The Museum’ in Stockholm. ABBA’s composed entireness are showcased at the newborn show venue, which unsealed on May 7.





Fireworks over the Nordic Music uranologist of Fame during the start of ‘ABBA The Museum’ in Stockholm. ABBA’s composed entireness are showcased at the newborn show venue, which unsealed on May 7. Photographer: Jonas Ekstromer/AFP/Getty Images




Welsh vocaliser Bonnie President with rise figures of Anni-Frid Lyngstad, comic Andersson, Agnetha Faeltskog and Bjoern Ulvaeus of ABBA at Madame Tussauds rise museum. The figures dress copies of the outfits prefabricated for the group’s 1975 impact ‘SOS,’ The sculptures module be temporarily in songster before motion to another cities. Photographer: cristal Berry/Getty Images





Enlarge image ABBA Museum



ABBA Museum


ABBA Museum




Jonathan Nackstrand/AFP/Getty Images



Visitors melodic along during a karaoke, with colossus holograms featuring members of ABBA.





Visitors melodic along during a karaoke, with colossus holograms featuring members of ABBA. Photographer: Jonathan Nackstrand/AFP/Getty Images





Enlarge image ABBA Museum



ABBA Museum


ABBA Museum




Jonathan Nackstrand/AFP/Getty Images



Costumes of the members of Nordic ballroom adornment ABBA in the Gold Room at the world’s prototypal imperishable ABBA museum. ABBA submissive the 1970s ballroom environs with hard melodies and kitsch diversion routines.





Costumes of the members of Nordic ballroom adornment ABBA in the Gold Room at the world’s prototypal imperishable ABBA museum. ABBA submissive the 1970s ballroom environs with hard melodies and kitsch diversion routines. Photographer: Jonathan Nackstrand/AFP/Getty Images





Enlarge image ABBA Museum



ABBA Museum


ABBA Museum




Jonathan Nackstrand/AFP/Getty Images



Visitors in Stockholm at the world’s prototypal imperishable ABBA museum.





Visitors in Stockholm at the world’s prototypal imperishable ABBA museum. Photographer: Jonathan Nackstrand/AFP/Getty Images






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ABBA Museum Gives Stockholm Tourism ‘Money, Money, Money’ – Bloomberg


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